trusted fiduciary

Ron A. Rhoades

Ron has served as an investment and financial advisor to clients since 2001, when he co-founded an investment advisory firm in Florida. When Ron chose to become a university professor (teaching financial planning and investments in 2011), he started his own firm for clients who strongly desired that only Ron serve their needs. Over the years, the firm has merged and unmerged with other firms, and is now constituted as Scholar Financial, LLC.

Scholar Financial, LLC provides investment portfolio design and management, and financial planning services, to individuals and their families. Scholar Financial, LLC also provides investment portfolio management services to trustees of irrevocable trusts. Consulting services are also available to endowments/foundations and to other registered investment adviser (RIA) firms. For detailed information about our services and fees, please refer to the the “For Prospective Clients” page.

bio

About Ron

Embodying his love of life and adventure, Dr. Ron Rhoades literally hurdled his way as captain of his high school’s track team, played football (and later became an assistant football coach under the late John Rauch, who previously was head coach of the Oakland Raiders), sailed across the Atlantic and back on a tall ship (the USCGC Eagle), performed in road shows in Europe and North America as a Disney Character (and in shows and parades at the Walt Disney World Resort), rowed on a crew team (silver medal, small college NCAA nationals, freshman 8’s), marched in the Macy’s Thanksgiving Day Parade, sailed on the U.S.S. Enterprise (aircraft carrier), placed first in competition with a state-championship rifle drill team, escorted numerous celebrities around Central Florida (Rock Hudson and many more) as a show production assistant, undertook a one-week solo canoe trip into The Everglades, performed as a Tin Man at a mountaintop theme park in North Carolina (The Land of Oz), and served as a stage manager and talent scheduling coordinator for entertainment productions at Walt Disney World. And then he graduated college.

Estate Planning Attorney. Dr. Rhoades went on to law school, and following graduation from the University of Florida College of Law, with honors, he has practiced for over 35 years as an attorney, with nearly all of those years substantially devoted to estate planning, transfer tax planning, and the formation and representation of closely held business entities. During this time, he served on the Board of Directors of several local for-profit and not-for-profit business entities and community associations.

Financial Planner and Investment Adviser. Dr. Rhoades has over 20 years of experience as an investment adviser and personal financial planner. For ten years he served as Chief Operating Officer, Director of Research, and Chair of the Investment Committee of a Florida-based investment advisory firm that he co-founded. He now maintains his proficiency in financial planning and investments through his service to select clients as a financial advisor with his own firm, Scholar Financial, LLC.

Service to Professional Associations. Dr. Rhoades currently serves as a volunteer member of the Standards Resource Commission of the Certified Financial Planner Board of Standards, Inc., where he chairs its Practice Standards subcommittee. He has served on various committees of the Financial Planning Association (FPA), including as Reporter for its Standards of Conduct and Fiduciary Task Forces. He served on both the National and South Region Board of Directors of the National Association of Personal Financial Advisors (NAPFA). He serves on the Steering Group of The Committee for the Fiduciary Standard (for which he served as Chair during 2014-5), a voluntary association of leaders of the profession who engage in advocacy on the fiduciary standard for all providers of financial and investment advice. He also serves as a supporter and contributor to The Institute for the Fiduciary Standard and to the Save Our Retirement Coalition.

Advocacy; Books & Articles. Dr. Ron Rhoades is a national authority on fiduciary law as applied to financial planners and investment advisers. He is the author of several books and hundreds of articles published in industry and consumer periodicals. Dr. Rhoades has spoken numerous times at national and regional financial planning conferences, and he often meets with policy makers in Washington, D.C.

Teaching Experience. Dr. Rhoades was the Program Director for the Alfred State College (NY) Financial Planning Program, for four years, prior to his arrival at Western Kentucky University in July 2015. He currently teaches courses in Personal Finance, Applied Investments, Estate Planning, Financial Plan Development (capstone), and Securities Regulation. He has also previously taught: Retirement Planning; Money & Capital Markets; Principles of Finance; Business Law I & II, and Insurance and Risk Management.

as of 2023

Awards Received

  • Gordon Ford College of Business Faculty Fellowship for Innovations in Teaching (2023-2024)
  • Recipient of the Tamar Frankel Fiduciary of the Year award from The Institute for the Fiduciary Standard (2021)
  • Chi Omega “Professor of the Month” (Feb. 2020)
  • WKU Gordon Ford College of Business Faculty Award for Teaching (2020)
  • Inducted, International Fraternity of Delta Sigma Pi (2019)
  • WKU Gordon Ford College of Business Don Vitale Award for Initiative, Innovation, and Leadership (2019)
  • Inducted, Beta Gamma Sigma (Business Honors Fraternity) (2018)
  • WKU Chapter of the National Society of Leadership and Success “Excellence in Teaching” Award (2018)
  • WKU Gordon Ford College of Business Class of 2021 “Engagement Award” (Fall 2017)
  • WKU Gordon Ford College of Business Public Service Award (2017)
  • Elected by readers to the Sweet 16 of the “Most Influential in Wealth Management” in Wealth Management’s March Madness competition (2014).
  • Elected one of the “Top 30 Most Influential” in the 30-year history of the National Association of Personal Financial Advisors (NAPFA) (2013).
  • Named as one of the Top 25 Most Influential persons associated with the investment advisory profession in Investment Advisor magazine (2011)
  • Recipient of The Fiduciary of the Year Award from The Committee for the Fiduciary Standard for “altering the course of the fiduciary discussion in Washington” (2011)

Selected mentions

Ron in the Press